Our Story
Built by an
Electrician.
The Going Rate wasn't built in a boardroom by software developers. It was built in a van, on a clipboard, and after 10pm at a kitchen table by an electrician who was tired of guessing.
The Going Rate wasn't built in a boardroom by software developers. It was built in a van, on a clipboard, and after 10pm at a kitchen table by an electrician who was tired of guessing.
For years, Ryan (the founder of The Going Rate) ran his own electrical business. Like most trade owners, he faced the same three problems every single day:
He built a massive spreadsheet to standardise his pricing. It worked. Suddenly, his quotes were instant, his profit was locked in, and his team finally knew what to charge. Other electricians started asking for it. "Ryan's Price Book" was born.
We believe that being a great electrician shouldn't mean you have to be a terrible business owner. The "Going Rate" mission is to provide every trade business with the systems they need to scale without sacrificing their sanity.
We don't use "best guesses." Our 231+ pre-built services are based on industry average installation times and real material costs.
If it takes longer than 56 seconds to send a quote, it's too slow. We've stripped away the bloat so you can get the job done and move on.
Your prices should be yours. Our Hourly Rate Wizard lets you customise every single cent to ensure your business remains profitable.
Join 432+ trade businesses who have taken back their evenings and standardised their pricing with The Going Rate.