Simple pricing.
Pays for itself on one job.

Run your shop on the app month to month, or own the whole pricebook with a Digital Licence.

Going Rate App

Your live pricebook and estimating, on your phone.

$38.50/mo

Billed monthly. Cancel anytime.

Get the App

Set up in minutes.

What you get

  • 301+ flat-rate services, priced for 2026
  • Live pricing updates
  • Live promo releases to run in your business
  • Good / Better / Best estimates, approved by text
  • Create & edit services and materials
  • Hourly Rate Wizard
  • QuickBooks sync
  • Pricebook download
Side by side

Compare plans

Feature App$38.50/mo Licence$479 one-time
Pricebook
301+ flat-rate services
Labor, materials, markup & profit built into every price
Live pricing updates
Create & edit services and materials
Download the full pricebook —Not included
Selling & estimating
Multi-option estimates
Customer approval by text
Live promo releases
Hourly Rate Wizard
Integrations
QuickBooks Online
Jobber Soon Soon
Housecall Pro Soon Soon
Billing
App access Month to month 12 months included
Guarantee Cancel anytime 30-day money-back
Do the math

One upsell covers
five months.

Run the 33-point safety inspection on a service call and you’ll find $200–$500 in repairs most guys walk past. Sell one of them at your flat rate and it covers five months of the app.

Get the App
Free with every plan

Bonuses that make
you money

  1. 1

    Flat-rate sales scripts guide

    Save jobs by knowing exactly what to say when they ask Why so much?

    Your guys quote on the spot. No phone call to you. No guessing. No "I'll send something through tonight." Just a clean, consistent price, every time.

    Sales scripts guide
  2. 2

    33-point safety inspection checklist

    Most electricians are in and out with their jobs. And they don't even know they are leaving money on the table.

    Identify an extra $200–$500 in necessary repairs on every service call.

    Safety inspection checklist
  3. 3

    Essential van stock list

    When it comes to service work it's all about having stuff in stock and being able to start right away.

    Increase your efficiency rate and stop wasting time and money going to the suppliers for things you should have had in stock.

    Van stock list

FAQ

What’s the difference between the app and the Digital Licence?

Both get you the full app: live pricing updates, promo releases, Good / Better / Best estimates, customer approval by text, and sending quotes to QuickBooks for billing. Only the Digital Licence lets you download the full pricebook. The licence also includes 12 months of the app, so you pay once and skip the monthly bill for a year.

Can I download the pricebook on the monthly plan?

No. The monthly plan gives you the pricebook inside the app. Downloading it is only available with the Digital Licence.

What happens after my licence year is up?

Your downloaded pricebook is yours to keep. To keep using the app, with live updates, estimating and sync, continue at $38.50/mo.

Can I cancel anytime?

Yes. Cancel from Billing in your settings. You keep access until the end of your billing period, and your data is saved if you come back. The Digital Licence has a 30-day money-back guarantee.

Does it work in Canada?

Yes. The app supports both US and Canadian shops. Plan prices are billed in USD.

Does it include commercial pricing?

Yes. The pricebook includes the common materials for commercial jobs, like:

  • LED panel upgrades (2x2, 2x4, 1x4, etc.)
  • Exit signs
  • Ballast replacements
  • 4′ LED tube upgrades
  • and more
Does the pricing work for new construction?

No. New construction is usually priced at a lower profit than service work. The Going Rate is built for service work, where you can charge what your time is worth and actually grow your business.

Does the pricing work for my area?

Yes. Plug your wages and costs into the Hourly Rate Wizard and every price in the book updates to match your area and the type of work you do.

Are materials included?

Yes. Every service already includes labor time, labor rate, materials, markup and profit, so you make the money you need on every job.

Your 2026 pricebook.
Ready today.

Get My 2026 Pricing

$38.50/mo. Cancel anytime.