Short, no-fluff video lessons on pricing, sales and strategy from an electrician who's been in the van doing the math.
Start here → Lesson 01: The Truth About Your Hourly Rate
Each lesson is a short video with the full write-up underneath, so you can watch it in the van or read it on your lunch break.
Lesson 01
Busy every day but broke at the end of the month? Learn the exact formula for an hourly rate that actually makes you money on every job.
Watch lesson →
Lesson 02
Charging for your time is the worst way to make money in this trade. Here's why T&M caps your income and how flat rate fixes it.
Watch lesson →
Lesson 03
Fixing the one thing you were called for and leaving makes you an order taker. Learn how real service work finds more ways to help.
Watch lesson →
Lesson 04
Saying yes to every job means running five startups at once. Here's why specializing is how small shops actually grow.
Watch lesson →The complete system for pricing electrical jobs so every quote covers your costs and leaves real profit.
Filming nowWhat flat rate pricing is, why the most profitable shops use it, and how to switch without losing customers.
Filming nowYour pricebook is the engine of your business. Here's what goes in one and how to build yours.
Filming nowReal hourly rate ranges for electricians, and why the going rate in your area might still be too low for you.
Filming nowMixing up markup and margin is one of the most expensive math mistakes in the trade. Here's the difference.
Filming nowSelling parts at cost is giving money away. Learn how much to mark up materials and how to explain it.
Filming nowEvery truck, phone bill and insurance payment has to be paid by your jobs. Here's how to figure out your overhead.
Filming nowShould you charge just to show up? How to set a service call fee and present it so customers accept it.
Filming nowThe 15-minute job can cost you money. Learn how to set a minimum charge that makes small jobs worth it.
Filming nowPanel upgrades are big tickets with big risk. Here's how to price them so surprises don't eat your profit.
Filming nowEV chargers are one of the fastest-growing jobs in residential work. Learn how to price them right.
Filming nowYou don't know what's wrong until you find it. Here's how to price diagnostic work without giving away your time.
Filming nowPer-device pricing is simple for customers and profitable for you, if you set it up right.
Filming nowStop giving customers a yes-or-no decision. Learn how offering options raises your average ticket.
Filming nowYour costs went up but your prices didn't. Here's how to raise prices with confidence and keep your best customers.
Filming nowA clear, professional estimate wins more jobs. Here's what to put in yours, with a free template.
Filming nowGet paid faster with an invoice that looks professional and leaves no room for questions.
Filming nowBidding on projects is different from pricing service calls. Learn how to bid without underbidding.
Filming nowDo you need expensive estimating software, or a pricebook? How to choose the right tool for the work you do.
Filming nowHow you present the price matters as much as the number. Learn to present with confidence.
Filming nowPrice objections are part of the job. Here's how to respond without dropping your price.
Filming nowEverything you need to go from electrician to electrical business owner, step by step.
Filming nowWhat it takes to get licensed as an electrical contractor, and how it differs from your journeyman card.
Filming nowA simple business plan for electrical contractors that you'll actually use, with a free template.
Filming nowTruck, tools, insurance, licensing and software. What it really costs to open your doors.
Filming nowGeneral liability, workers' comp, commercial auto, bonds. Which insurance an electrical business needs.
Filming nowHow to choose the right business structure for your electrical business, and why it matters.
Filming nowBeing a great electrician doesn't make you a great business owner. Here's how to know if you're ready.
Filming nowSide work can be the first step to your own shop. How to do it legally, price it right and grow it.
Filming nowWhat electrical contractors really take home, and what separates the shops that earn from the ones that struggle.
Filming nowHow to pick a name for your electrical business that customers remember and that won't hold you back later.
Filming nowNo reviews, no reputation, no ad budget. How new electrical businesses land their first customers.
Filming nowYour Google Business Profile is the most valuable free marketing you have. Here's how to set it up right.
Filming nowReviews win jobs before you ever answer the phone. A simple system to get more of them.
Filming nowLead sites promise work, but the math doesn't always add up. How to decide if they're right for you.
Filming nowResidential service, new construction or commercial? How to choose the work your business is built around.
Filming nowRecurring revenue smooths out the slow months. How to build and sell electrical maintenance plans.
Filming nowProfitable on paper but broke in the bank? How to manage cash flow, take deposits and get paid faster.
Filming nowSome of your jobs lose money and you don't know which ones. Job costing fixes that.
Filming nowWhen is the right time to hire, and how do you make sure they're profitable from day one?
Filming nowAn electrician's hourly wage isn't what they cost you. How to calculate labor burden and price for it.
Filming nowSelf-employment tax, quarterly payments and deductions. What every new electrical business owner should know.
Filming nowWhy speed to quote is the number one factor in winning service jobs against your competitors.
Filming now